Client
BrightFarms
Project Scope
Brand Identity
Packaging
Photoshoot
Project Overview
We partnered with the lovely team at BrightFarms to create a bold, new look to usher in the vibrant future of greenhouse grown greens. 🥬
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Project Overview
New look, same crunch.
BrightFarms, a national leader in indoor farming and a Cox Farms brand, came to us with a desire to upgrade their packaging to better reflect their new positioning work—bold, beautiful, and fresh greens—while spotlighting the benefits of greenhouse-grown greens as the category continues to build.
We kept the backbone of the original identity, the sun motif, and punched up the freshness with a new, bold color palette, simplified content to focus on the claims that really matter, and leveled up product names. With the vibrant new visual identity, BrightFarms is making it easier than ever for shoppers to identify its pesticide-free salads on shelves.
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The Details
Credit
Designed at Moxie SozoDesign Lead: Sophie Bailey
Art Direction: Sophie Bailey
Photography: Joni Schrantz
Food Styling: Chris Caldes
Creative Direction: Anne Vaschetto and Charles Bloom