Client
Dogfish Head
Project Scope
Packaging Evolution
Project Overview
Packaging design refresh for Dogfish Head’s restaurant-level line of “bar cart” canned cocktails.
Full case study coming soon. ︎
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Project Overview
Stocking up the ‘Bar Cart.’
Inspired by the sun, surf and beaches of their seaside home, Dogfish Head crafted a new take on the crush cocktail that is both citrus-forward and crush-able.
Dogfish Head came to Moxie Sozo to better differentiate their canned cocktails from the sea of new competitors. Our evolution looked to optimize the hierarchy and elevate the key difference of culinary-developed flavors. We upped the premium factor for the mixologist-minded consumer without deviating too far from the previous packaging and losing people familiar with the product.
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The Details
Credit
Designed at Moxie SozoDesign Lead: Sophie Bailey
Art Direction: Nate Dyer
Illustration: Qian Lui
Photography: New West Photography