Client

Deep Ayurvedic

Project Scope

Brand Identity System
Packaging
Website

Project Overview

Creating a visual identity system and brand world for Deep’s Ayurvedic product line that celebrates the ancient science of Ayurveda in a modern, sophisticated way.

Project Overview

Modern health, ancient roots.

Deep, an Ayurvedic-based company with a multitude of brands and offerings in the CPG space, came to Moxie Sozo with a functional range of Ayurvedic elixirs, teas and herbal supplements and the unique challenge of translating the ancient science of balance into a modern wellness brand positioned for modern yogis and health enthrusiasts. 

We developed the brand from the ground up with a system built around the three Ayurvedic doshas, or energies. Combining food and medicine—or flavor and function—we artfully paired each product’s flavor with the corresponding dosha function. Ethereal, abstract and beautiful, our diffused illustrations evoke wonder and curiosity, all while creating a sophisitcated system that still allows for taste appeal to break through.

On the website, our illustration is cropped in on dramatically, as if under a microscope, and subtly moves around as the consumer scrolls. This is both a conceptual invitation for the viewer to take a closer look at our trustworthy and ethically sourced ingredients, as well as a way to add life and color to an otherwise clean and sophisticated system.

Credits

Credit

Designed at Moxie Sozo
Role: Branding and Visual Identity, Packaging Design, Website Design
Illustration by Qian Lui