Client
MANTRA Labs™
Project Scope
Packaging Design
Project Overview
Packaging design for MANTRA Labs™ designed to help users celebrate the ripple effect of small steps in the right direction.
Full case study coming soon. ︎
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Project Overview
Better starts now.
Mantra Labs came to Moxie Sozo with the task of evolving their packaging design to better represent their brand’s mission and values and to position them to be a player in the modern world.
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The Challenge
Capturing our audience.
Without alienating current customers, our packaging solution needed to appeal to both men and women consumers and a wide array of athletes—those who consider themselves serious athletes and those who are simply trying to make positive choices for their health and well-being.
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The Solution
A ripple effect.
We created a packaging design system that hinges on the big idea that small, consistent habits can create a significant ripple effect on your life. At the core of each packaging design is the Mantra Labs existing mark, anchoring the brand, and therefore, the brand offerings, at the center of these daily, positive changes. Concentric rings, dotted with positive mantras, radiate from the brand mark to signify the ripple effect of consistent habit-building and to inpsire consumers to engage in building greatness through small, achievable changes.