Client


Organic Valley



Project Scope


Brand Identity Rebrand
Packaging Design
Hand Modeling



Project Overview


A bright, modern and now-stalgic brand rebrand that focuses on communicating Organic Valley’s brand story and point of differentiation: Ethically sourced products from small family farms and the cooperative's definition of what that means to consumers across the country.


Full case study coming soon. ︎





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Project Overview





Modern Nostalgia: Nowstalgia


A family cooperative since 1988, Organic Valley sought a packaging rebrand that served today's consumer while communicating its mission to serve small organic family farms. From market research to packaging design across its expansive product portfolio, Moxie Sozo partnered with Organic Valley to bring their brand values to life on-shelf.  









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The Details





Credit

Designed at Moxie Sozo
Design Lead: Sophie Bailey
Art Direction: Nate Dyer
Illustration: Qian Lui